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Starting from January 1, 2024, the new regulations from the Dutch government concerning Single Use Plastics (SUP) will come into effect. From that date onwards, the disposable plastic coffee cup will be banned in the Netherlands. This has significant implications for the take-away coffee industry and its entrepreneurs. There are already several reusable coffee cups on the market, which some coffee shops are already using. However, they use different systems and tokens that you receive when returning the cup. This makes it challenging for the consumer. Moreover, the token often gets lost. That’s why we are launching a pilot at the TU Delft to see if this system can be improved.

TITEL: KickstartLab

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